ABOUT
SHOPIFY
Shopify is an eCommerce platform that allows retailers to build and manage their online stores. It is a SaaS-based sales platform that gives sellers the tools to sell their products, create and maintain an online store, and connect with customers. And Shopify Marketing is the process of optimizing your online store for search engine results. The goal of Shopify SEO is to ensure your store is more visible to potential customers and helps you rank higher on the SERP.
FEATURES
Product Descriptions
The average online shopper spends 10 seconds looking at a product before deciding whether or not to click on it. Thus, writing descriptive and compelling copy for each product will make them stand out from the competition. When people will read the product descriptions they should be able to visualize what they are buying.
Optimize Page Titles
It sounds pretty basic but is essentially critical. When people search on Google or other search engines, they usually start with a phrase or topic in mind. That search term is called a keyword. If you optimize your page titles with relevant keywords, you will be able to rank higher in organic search results and get more organic traffic from Google and other search engines.
Improve your Website’s Navigation
This task can be a challenge, but improving navigation is important in increasing conversion rates. You want to ensure your users can quickly and efficiently navigate your site and get exactly what they need without the hassle. For this reason, you can use intuitive labels and titles, ensure all the links lead somewhere.
Add Alt Text to Images
When handling an online shopping market, images play the primary role. Therefore, optimizing images for search engines becomes compulsory. However, most modern search engines can not see images but can read and evaluate the alt text, which is a short description of the product's image. Making sure your alt text accurately describes each image will help it appear in relevant searches.
Do not Forget Mobile Search
Recently, mobile traffic has overtaken the desktop and is not showing any signs of slowing down. Be sure that your site loads quickly on all mobile devices. Use Google’s Mobile-Friendly Test to find out how mobile users will see your site. If there are issues, check out Google’s Mobile Usability Checklist for more information to fix them.
Incorporate Video
Videos are easier to remember than static images and text as well as they are fun to consume. Thus, adding videos showing the tutorials, and features of the particular product, can drive more engagement and traffic. For this, you do not have to be a professional videographer, even adding simple videos showcasing your product and its use will help boost attention among the users.
