SEO
TECHNICAL
Technical SEO tells search engine spiders about what website pages they have to crawl and index those pages more effectively. The important points that we have to take care technical SEO are crawling, indexing, rendering, and the architecture of the website.
What are the steps that are helpful to Improve Technical SEO?
- SSL Certificate
- XML Sitemaps
- Duplicate Content
- Canonical Tags
- 404 Pages
- 301 Redirects
FEATURES OF
TECHNICAL SEO
SSL Certificate
Firstly, SSL stands for Secure Sockets Layer. It is a security-based technology that makes an encrypted link between a web browser and a server. By using SSL, the website URL will start with ‘https://’ rather than ‘http://.’
XML Sitemaps
An XML sitemap is a document that assists search engines to acknowledge your website when it is crawling – you can consider it as a ‘search roadmap’ of sorts, telling search engines about what exactly each page belongs to.
Duplicate Content
If you are writing unique and original content for each web page of your website then you don’t need to bother about duplicate content. Basically, duplicate content is either used to confuse other people or to manipulate the ranking on search engines.
Canonical Tags
With more than 60% of the users use social media now, and creating content for social media can be beneficial in many ways. It spreads awareness about your brand among different users on different social media channels.
Video Content
The trend of reels and short videos has increased over time. Unlike normal textual content which people usually ignore, people find videos more attractive and want to watch them without ignoring them.
Audio Podcasts
The canonical tag is used to tell Google and other search engines about where the actual content is located on. Due to that, the rel=”canonical” tag was created: to tell search engines to index the actual content, not it’s duplicate.
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