SEO
ON-PAGE
On-page optimization is the method of optimizing the contents of your website so that search engines like Google and Bing rank your website higher on search engine results pages (SERPs). If you are serious about your online marketing, then you need to understand your website’s unique requirements to find out what works best for you.
On-page SEO includes all the strategies we need to ensure that a web page will rank on a SERP. Moreover, it can also guide us on how well the website page ranks. With On-Page SEO, we use both content as well as the elements of on-page SEO that help improve the quality of our page.
TECHNICAL FEATURES
On-Page SEO Elements
Meta Description
A meta description is the text that appears under the title tag is known as meta description. It is a short explanation of the content of your web page.
Alt text for images
Alt-text is also known as alt tags or alt descriptions. This is a text that appears on the screen of the user when an image does not load.
Internal Linking
It is always good for a website to have internal links. Internal linking is a method of connecting one page to another on your website.
Sitemaps
A sitemap is a list of all the pages on your website. Sitemaps are a great way to ensure that your website is easy to find.
Header Tags
Header tags are HTML tags that separate the heading from content; sub-headings from headings & content on a web page. Usually, an H1 tag is given to the title.
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Title Tag
Every web page comprises some the HTML tags which are commonly known as a Title Tag. The purpose of a title tag is to specify the title of a web page, and it appears in the SERP as a clickable headline.
External Linking
External linking is a method of connecting one page to another on a different website. You can do this by using keywords, phrases, or images that are specific to the page you want to link to.
URL
The URL of a page is one of the tiniest things that can make a tremendous difference to the SEO of that page. It is the first thing any user notices.
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