What is Content Marketing?
Content marketing is more than just writing blogs or creating social media posts. It's about:
- Understanding your audience - Deep research into who they are and what they need
- Solving their problems - Creating content that addresses real pain points
- Creating valuable, engaging, and SEO-friendly content - Materials designed to rank and convert
Content marketing drives online growth for every type of business
If you want to build trust, grow brand awareness, and convert traffic into customers — content marketing is the skill you need.
Course Overview
Our Advanced Content Marketing Course covers everything from content basics to advanced lead generation strategies
Introduction to Content Marketing
- What is content marketing?
- Types of content: blogs, email, video, visuals, etc.
- How content marketing supports SEO and business growth
Content Strategy & Planning
- Define goals and build customer personas
- Competitor content analysis
- Create a content calendar using tools like Trello, Notion, Asana
Writing & Storytelling
- Write for blogs, social media, and email
- Tailor tone based on audience and platform
- Use storytelling for emotional connection and better engagement
Blogging & SEO Optimization
- Choose the right blog topics (based on trends and user intent)
- Write engaging, structured content that ranks on Google
- Integrate SEO naturally with strong CTAs
Visual Content + AI Tools
- Design consistent and impactful content (Canva, Figma)
- Use AI tools for content ideas and faster execution
- Maintain creativity while automating your workflow
Content Distribution & Backlinks
- Distribute content through websites, emails, social platforms
- Repurpose content formats for better reach faster execution
- Build backlinks through guest posts and ethical SEO strategies
Video Content & Emerging Formats
- Create high-performing video content (tutorials, reels, vlogs)
- Understand the future of content: AR, VR, voice, interactive media
Advanced Lead Generation & Growth
- Create lead magnets (eBooks, webinars, checklists)
- Nurture leads with email sequences
- Learn how to scale your content marketing campaigns
Trends & Future of Content Marketing
- Stay ahead with the latest content trends
- Use AI tools for content ideas and faster execution
- Understand content personalization, AI, and privacy regulations
Career Opportunities After This Course
After completing the course, you can apply for these exciting roles in the digital marketing field:
Tools You'll Learn
Get hands-on experience with the top tools used by content marketers today
Planning
- Trello
- Notion
- Asana
Design
- Canva
- Figma
AI Content Tools
- Jasper.ai
- ChatGPT
Writing & SEO
- Google Docs
- Grammarly
- SEMrush
Analytics
- Google Search Console
- Google Analytics
Who Can Join?
Our Content Marketing Institute in Mohali welcomes professionals from all backgrounds
College Students & Freshers
Start your digital career with in-demand content marketing skills
- No prior experience needed
- Build a strong portfolio
- Get job-ready skills
Freelancers
Boost your profile with content that drives real results
- Increase your service value
- Attract higher-paying clients
- Expand your service offerings
Marketing Professionals
Add content marketing to your digital skillset
- Enhance your career prospects
- Stay ahead of industry trends
- Lead content-driven campaigns
Business Owners
Learn how to grow your brand with strategic content
- Reduce marketing costs
- Build authentic connections
- Drive consistent growth
Why Choose Devex Hub?
Offline, classroom-based training
Learn from industry experts
Real-world projects and practical assignments
Job assistance and interview prep
Portfolio building for freelancers and freshers
Trusted Content Marketing Institute in Mohali
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with Us
Unlock your career potential with a certificate.
We offer 100% Job-Oriented Courses for Professionals, Entrepreneurs, and Students at Affordable Fees.
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What Our Students Say
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Based on 79 reviews
2024-03-09
Best institute for Full Stack Development Training as well as Digital Marketing and Web/Graphic Designing Training. They provide best technical knowledge and also personality development classes. Join Devex Hub for bright future.
2024-02-28
I have taken full-stack training from Devex Pvt. ltd. I have learned a lot from the company. All the teachers here are good but I like Shamandeep mam or Sujata mam. Shamandeep mam or Sutaja mam's method of teaching is very good.
2024-02-13
I am glad that i choose this company for my industrial training. Best Environment, Highly skilled, Very Kind and cooperative Staff.
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(+91) 9875905952
Plot no D-258, GR Tower, 3rd floor, Industrial Area, Phase 8-A, Mohali