Feeling Lost in the World of App Marketing? You're Not Alone.
Starting out in mobile app marketing can be overwhelming. With so many platforms, tools, and strategies, it's easy to feel lost.
But here's the truth:
You don't need years of experience or a specialized degree to become
career-ready.
What you need is the right guidance, a solid app marketing strategy,
and a course that simplifies it all. And that's exactly what we
offer.
Our mobile app marketing course will walk you through every step. Whether you're just getting started or making a career shift, we'll help you:
Understand the app marketing landscape
Create and track successful campaigns
Use effective tools for mobile app advertising
Land real job opportunities
Why Enroll in Our Mobile App Advertising Course?
Learn Proven Tactics That Work
Explore strategies that professionals actually use to grow app downloads and retention.
Boost App Visibility
Master ASO, user acquisition, and in-app promotions.
Track and Improve
Use analytics tools to measure and optimize your campaigns.
Create a Strong Portfolio
Build a professional portfolio that stands out.
Get Job-Ready
Use tools, templates, and frameworks for success.
Stay Ahead of the Curve
Learn with an industry-focused, up-to-date approach.
Mobile Marketing Syllabus
Master the strategies and techniques to effectively reach and engage mobile audiences
Unit 1: Digital Marketing Basics
Module 1: Introduction to Digital Marketing
- What digital marketing means and why it's important in today's time.
- How digital marketing impacts businesses and everyday life
- Main online marketing platforms include search optimization, paid ads, social media, content strategy, and email outreach.
- How digital marketing is different from traditional marketing
- Job opportunities in digital marketing
Module 2: Digital vs. Traditional Marketing
- Differences between digital marketing and traditional marketing
- Benefits and challenges of each type
- How digital marketing matches changing customer behavior
Module 3: Understanding the Marketing Funnel
- Steps in the marketing journey include grabbing attention, building interest, helping decision-making, and encouraging action.
- How customers move through the funnel
- Matching your marketing with each stage
Module 4: Customer Journey & Touchpoints
- What is a customer journey?
- Recognizing key moments when customers engage with your brand
- Identifying the various ways your audience connects with your business online
- Examples of customer journeys in different industries
Module 5: Buyer Persona & Targeting
- Who are your ideal customers?
- Why knowing your customer type matters in marketing
- Steps to build a clear picture of your target audience
- How to apply this information to make your ads and content more effective
Module 6: Basics of Branding in Digital
- How to make your brand stand out online
- Defining your brand's voice, tone, and personality
- Keeping your brand consistent across all digital platforms
Unit 2: Introduction to Mobile Marketing
Module 1: Fundamentals of Mobile Marketing
- What is Mobile Marketing?
- How mobile marketing differs from traditional & digital marketing
- Importance of mobile marketing in today's business world
- Types of mobile marketing channels
- Mobile consumer behavior and usage trends
- Benefits of mobile marketing for businesses
Module 2: Understanding Mobile Devices & Environments
- Types of mobile devices (smartphones, tablets, wearables)
- Device-based user experience and marketing adaptations
- Device targeting strategies
- Mobile usage patterns & consumer behavior
Unit 3: Mobile Website Optimization & Experience
Module 1: Responsive & Mobile-Dedicated Websites
- Mobile-dedicated websites vs. responsive design
- Designing for smaller screens and faster actions
- Key UI/UX principles for mobile interfaces
- Speed optimization for mobile
- Mobile checkout & form design best practices
- AMP (Accelerated Mobile Pages)
Module 2: Conversion Optimization on Mobile
- Optimizing mobile landing pages
- Mobile page structure and content hierarchy
- Mobile CTAs and thumb-friendly layouts
- Reducing drop-offs and cart abandonment on mobile
Unit 4: App Store Optimization (ASO)
Module 1: Introduction to ASO
- What is ASO and why it matters
- Key ASO ranking factors
Module 2: ASO Strategy & Implementation
- Keyword research for app stores
- App title, subtitle & description optimization
- App screenshots, video previews & icons
- A/B testing for ASO elements
- Review & rating strategies for better ranking
- Tools for ASO
Unit 5: Mobile SEO & Discoverability
Module 1: Mobile SEO Basics
- Understanding mobile-first indexing
- Mobile vs. desktop SEO: key differences
- URL structures and canonical issues
- Structured data/schema markup for mobile
Module 2: Technical & Content Optimization
- Site speed optimization tools
- Image optimization for mobile
- Mobile sitemap generation
- Content formatting for smaller screens
Unit 6: SMS Marketing
Module 1: SMS Campaigns
- Types of SMS (Promotional, Transactional, OTPs)
- SMS copywriting best practices
- Timing and frequency of SMS campaigns
- Compliance & permission-based marketing (TCPA, GDPR)
- Tools for SMS marketing (Twilio, TextMagic, MSG91)
Unit 7: Push Notifications
Module 1: Understanding Push Notifications
- How push notifications work
- Mobile app push vs. browser push
- Opt-in strategies and timing
- Segmenting users for personalized notifications
Module 2: Strategy & Tools
- Crafting high-converting push messages
- Notification frequency management
- Retention-based push notifications
- Tools understanding of push notifications
Unit 8: Mobile Advertising & Paid Campaigns
Module 1: Mobile Ad Ecosystem
- Introduction to mobile ad networks
- In-app ads, interstitials, banners, native ads
- Dynamic product ads for mobile commerce
- Video ads for mobile (short-form, skippable, vertical)
Module 2: Mobile Ad Platforms
- Google Ads (Search, Display, Shopping for Mobile)
- Setting up Facebook and Instagram ads optimized for mobile users
- Snapchat Ads for mobile users
- Setting budgets and goals for mobile ads
- Campaign optimization for mobile conversions
- A/B testing and creative experiments
Module 3: Programmatic Advertising for Mobile
- How programmatic works on mobile
- Real-time bidding and audience segmentation
- Benefits and challenges of mobile programmatic ads
Unit 9: Mobile & Social Media Integration
Module 1: Mobile-First Content Marketing
- Creating mobile-optimized content
- Video formats (Reels, Shorts, Stories)
- Mobile storytelling formats
Module 2: Social Platforms & Mobile Marketing
- Mobile-specific ad placements on Instagram, Facebook
- Paid vs. organic strategies for mobile audiences
- Integrating SMS/push/social media for omnichannel experience
Unit 10: Location-Based & Proximity Marketing
Module 1: Geo-Targeting Strategies
- What is geo-fencing & geo-targeting
- Location-based ad delivery
- Use cases for local businesses, events, retail
Module 2: Beacons & Proximity Marketing
- How beacon technology works
- Challenges and privacy considerations
- Real-world examples of beacon campaigns
Unit 11: QR Campaigns
Module 1: QR Code Marketing
- Creating, tracking, and optimizing QR campaigns
- Use cases: payments, menus, apps, retargeting
Unit 12: Mobile Loyalty, Incentives & Retention
Module 1: Mobile-Based Incentive Programs
- Mobile coupons and digital vouchers
- Gamified loyalty campaigns
- Referral-based reward programs
Module 2: Retargeting & Retention Techniques
- Retargeting across mobile and web
- Personalized retention campaigns via push & SMS
- Trigger-based automation (cart abandonment, inactivity)
Unit 13: Analytics, Tracking & KPIs
Module 1: Mobile Marketing Metrics
- App installs, CTRs, open rates, mobile conversion rates
- Retention rate, churn rate, session duration
- CAC, LTV, ROAS for mobile campaigns
Module 2: Tools for Analytics
- Google Analytics 4 for mobile
- Firebase for app tracking
- Adjust, AppsFlyer, Mixpanel for attribution
- Heatmaps and screen recordings for mobile apps
Unit 14: Legal & Compliance in Mobile Marketing
Module 1: Mobile Campaign Compliance
- GDPR, TCPA, CAN-SPAM regulations
- Opt-ins, opt-outs, and user consent
- Data privacy and mobile user data handling
Through our experience, we've noticed some common struggles that many students face
The Problem
The Solution
That's exactly why we designed this mobile app marketing course—for students just like you. We'll help you cut through the noise, showing you exactly what matters in app marketing—step by step, with expert guidance along the way.
Ready to Transform Your Career?
Join our community of successful students who've landed jobs, boosted apps, and built profitable freelance businesses with these skills.
Enroll NowStill Wondering What's Inside?
Here's a quick look at the modules you'll explore:
App Store Optimization (ASO)
Learn how to boost your app's visibility, drive organic installs, and stand out in crowded app stores.
User Acquisition & Retention
Learn effective strategies to attract and retain users through targeted app marketing.
Mobile App Advertising
Discover how to create engaging paid ad strategies that convert.
Content & Engagement Strategy
Perfect the art of creating compelling content that engages users and aligns with your mobile app marketing goals.
Performance Tracking
Get hands-on experience with analyzing app performance and using data-driven insights to fine-tune your app marketing strategy.
Get Certified
with Us
Unlock your career potential with a certificate.
We offer 100% Job-Oriented Courses for Professionals, Entrepreneurs, and Students at Affordable Fees.
Share your accomplishment on social media and include it in your performance review
Talk To Advisor
What Our Students Say
EXCELLENT
Based on 79 reviews
2024-03-09
Best institute for Full Stack Development Training as well as Digital Marketing and Web/Graphic Designing Training. They provide best technical knowledge and also personality development classes. Join Devex Hub for bright future.
2024-02-28
I have taken full-stack training from Devex Pvt. ltd. I have learned a lot from the company. All the teachers here are good but I like Shamandeep mam or Sujata mam. Shamandeep mam or Sutaja mam's method of teaching is very good.
2024-02-13
I am glad that i choose this company for my industrial training. Best Environment, Highly skilled, Very Kind and cooperative Staff.
Gallery
Send us a Message!
We are happy to answer any questions. Talk to our team of experts to help make informed decisions for top-notch outcomes. Just fill out this short form and we will get back to you shortly.
info@devexhub.in
(+91) 9875905952
Plot no D-258, GR Tower, 3rd floor, Industrial Area, Phase 8-A, Mohali
Frequently Asked Questions
No worries! This course starts from scratch. Whether you're a beginner or shifting from another field, you’ll gain the foundation and confidence to grow.
We offer two different durations for our students: a 3-month track and a 6-month track. You have the flexibility to complete the course at a pace that works for you. Most students finish within 3 to 6 months, depending on their speed.
Not at all! Whether you're a student, freelancer, app developer, or just curious about app marketing, this course is built for all skill levels and provides clarity on building a winning mobile app marketing strategy.
Nope! This mobile app advertising course focuses entirely on marketing apps—not building them. No technical or coding background is needed.
Yes, you’ll receive an industry-recognized certificate upon completion that can strengthen both your resume and LinkedIn profile.