About Devex Hub - Ecommerce Marketing Course
In today’s highly competitive online world, e-commerce businesses often struggle to drive conversions and create brand awareness among their target audience. To overcome these challenges, they need e-commerce marketing experts who can provide effective solutions.
That’s why we designed our ecommerce business course — to help you become the expert that e-commerce brands need. This course covers everything from SEO and paid ads to customer retention strategies, equipping you with the skills to deliver real-world solutions.
This comprehensive e-commerce marketing course will guide you through actionable strategies to scale any e-commerce business, improve ROI, and deliver measurable results.
Why This E-commerce Marketing Course is Perfect for You
SEO and Paid Advertising Mastery
- Master SEO techniques designed for e-commerce sites.
- Learn how to create and optimize paid ads on Google and social media platforms.
E-commerce Strategy and Tools
- Gain advanced knowledge of e-commerce marketing strategies and tools.
- Study case studies from successful e-commerce brands to understand proven tactics.
Data Analysis and Customer Retention
- Learn how to analyze and use data to refine marketing strategies and improve performance.
- Apply effective email marketing techniques, retargeting methods, and strategies to boost conversions.
E-Commerce Marketing Syllabus
Comprehensive guide to mastering digital marketing for online stores
Unit 1: Digital Marketing Basics
Module 1: Introduction to Digital Marketing
- What digital marketing means and why it's important in today's time.
- How digital marketing impacts businesses and everyday life
- Main online marketing platforms include search optimization, paid ads, social media, content strategy, and email outreach.
- How digital marketing is different from traditional marketing
- Job opportunities in digital marketing
Module 2: Digital vs. Traditional Marketing
- Differences between digital marketing and traditional marketing
- Benefits and challenges of each type
- How digital marketing matches changing customer behavior
Module 3: Understanding the Marketing Funnel
- Steps in the marketing journey include grabbing attention, building interest, helping decision-making, and encouraging action.
- How customers move through the funnel
- Matching your marketing with each stage
Module 4: Customer Journey & Touchpoints
- What is a customer journey?
- Recognizing key moments when customers engage with your brand
- Identifying the various ways your audience connects with your business online
- Examples of customer journeys in different industries
Module 5: Buyer Persona & Targeting
- Who are your ideal customers?
- Why knowing your customer type matters in marketing
- Steps to build a clear picture of your target audience
- How to apply this information to make your ads and content more effective
Module 6: Basics of Branding in Digital
- How to make your brand stand out online
- Defining your brand's voice, tone, and personality
- Keeping your brand consistent across all digital platforms
Unit 2: Introduction to E-Commerce
Module 1: E-Commerce Fundamentals
- Overview of E-Commerce Marketing
- Understanding the E-Commerce Ecosystem
- Key Components of an E-Commerce Business
- Setting Goals for E-Commerce Success
Unit 3: E-Commerce Platform Setup
Module 1: Introduction to E-Commerce Platforms
- Shopify, WooCommerce, BigCommerce, Magento, Wix
- Selecting the Right Platform for Your Business
Module 2: Online Store Setup
- Setting Up Your Online Store
- Store Structure and Design Principles
- Product Listings and Categorization
- Configuring Payment Gateways (Stripe, PayPal, etc.)
- Customizing Themes for User Experience
Unit 4: Product Listings & Optimization
Module 1: Creating High-Converting Listings
- Writing Product Descriptions that Sell
- Using High-Quality Product Images and Videos
- Product Pricing Strategies
Module 2: Product Page SEO
- Product SEO: Title Tags, Meta Descriptions, and Keywords
- Product Page Optimization for Mobile Devices
Unit 5: E-Commerce SEO
Module 1: SEO Essentials
- Understanding E-Commerce SEO
- On-Page SEO for E-Commerce Websites
- Category Pages and Product Page Optimization
Module 2: Technical SEO & Enhancements
- Technical SEO: Site Speed, Mobile Optimization, and URL Structure
- Internal Linking for Better Crawlability
- Schema Markup for Products
- Product Reviews and Structured Data
Module 3: Content Marketing for SEO
- Implementing Content Marketing with Blogs & FAQs
Unit 6: Marketing Strategies for E-Commerce
Module 1: Social Media Marketing
- Social Media Campaigns for E-Commerce Brands
- Creating Engaging Social Content
- Platforms to Focus On (Instagram, Facebook, Pinterest)
- Influencer Marketing for Product Promotion
Module 2: Email Marketing
- Building an Email List
- Automated Email Campaigns (Abandoned Cart Emails, Product Recommendations)
- Personalization in Email Marketing
Module 3: Affiliate & Partnership Marketing
- Affiliate Marketing and Partnerships
Unit 7: Abandoned Cart Strategies
Module 1: Recovery Tactics
- Understanding the Abandoned Cart Phenomenon
- Implementing Abandoned Cart Recovery Emails
- Retargeting Ads to Recover Abandoned Carts
- Creating Incentives to Encourage Cart Completion
Unit 8: Customer Retention & Loyalty Programs
Module 1: Building Loyalty
- Building Customer Loyalty Programs
- Reward Points, Discounts, and Referral Programs
Module 2: Retention Strategies
- Retargeting and Remarketing Campaigns
- Creating Personalized Customer Experiences
- Segmenting Customers Based on Behavior
- Email Campaigns for Repeat Purchases
Unit 9: Analytics & Data Tracking
Module 1: Analytics Tools
- Google Analytics for E-Commerce
- Setting Up E-Commerce Tracking
- Tracking Conversion Rates and Metrics
Module 2: Optimization Using Data
- Data-Driven Decision Making
- Using Analytics to Optimize Product Listings and Campaigns
- Understanding User Behavior (Heatmaps, A/B Testing)
Unit 10: Payment Gateways & Transaction Tracking
Module 1: Payment Integration
- Choosing the Right Payment Gateways
- Stripe, PayPal, Square, and Others
Module 2: Secure Transactions
- Managing Transactions and Ensuring Payment Security
- Tracking and Analyzing Payment Data for Fraud Prevention
Unit 11: Social Proof & Reviews
Module 1: Customer Feedback & Trust
- Importance of Customer Reviews
- Strategies for Collecting Authentic Product Reviews
- Managing and Displaying Reviews to Build Trust
Module 2: Social Proof Techniques
- Using Testimonials and Case Studies to Increase Conversions
Unit 12: E-Commerce Advertising
Module 1: Paid Ads Strategy
- Introduction to Paid Advertising for E-Commerce
- Google Ads: Search, Shopping, and Display Campaigns
- Social Media Ads: Instagram and Facebook Ads
- Retargeting Ads and Dynamic Product Ads
Module 2: Ad Management
- Setting Ad Budgets and Managing ROI
- A/B Testing for Ad Optimization
Unit 13: Mobile Optimization for E-Commerce
Module 1: Mobile-Friendly Shopping
- Importance of Mobile Optimization in E-Commerce
- Designing for Mobile User Experience
- Mobile Payment Solutions
- Mobile SEO for E-Commerce Websites
Unit 14: Scaling Your E-Commerce Business
Module 1: Business Growth Strategies
- Expanding to New Markets and Global Shipping
- Upselling and Cross-selling Techniques
- Managing Large Product Catalogs and Inventory
Who Can Join This Ecommerce Marketing Course
Digital Marketers Seeking Specialization
If you’re looking to deepen your knowledge in e-commerce marketing and become a sought-after specialist, this course is your next step.
Students Starting Their Digital Marketing Career
Are you looking to kickstart your career in digital marketing with a focus on e-commerce? This beginner-friendly course is designed to guide you through every step of the process.
Freelancers
Stay ahead of the curve by learning how to adapt your marketing strategies to the growing e-commerce landscape. This ecommerce business course is ideal for freelancers who want to build a strong portfolio.
Enhance Your Marketing Career with E-commerce Expertise
As e-commerce continues to grow, businesses are looking for marketing professionals with specialized e-commerce knowledge. Whether you're aiming to move up in your current role or transition to a new one, expertise in e-commerce marketing opens the door to high-demand jobs and better compensation.
EXPLORE MOREHere are some great career opportunities in the e-commerce space that are in high demand:
Advanced SEO and Paid Ads
Learn how to optimize e-commerce websites and ads for maximum visibility and growth.
Conversion Optimization
Discover how to turn website visitors into loyal customers with strategies like retargeting and personalized email marketing.
Customer Retention Tactics
Master the techniques for building long-lasting relationships with customers using loyalty programs and effective marketing strategies.
Prepare for a Bright Future in E-commerce Marketing
Gain valuable skills in areas that are key to success in the e-commerce space:
Equip yourself with the skills of tomorrow. Whether you’re looking to level up in your current digital marketing role or start your journey in the e-commerce world, our ecommerce marketing course will provide you with a toolkit of essential, high-demand skills.
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What Our Students Say
EXCELLENT
Based on 79 reviews
2024-03-09
Best institute for Full Stack Development Training as well as Digital Marketing and Web/Graphic Designing Training. They provide best technical knowledge and also personality development classes. Join Devex Hub for bright future.
2024-02-28
I have taken full-stack training from Devex Pvt. ltd. I have learned a lot from the company. All the teachers here are good but I like Shamandeep mam or Sujata mam. Shamandeep mam or Sutaja mam's method of teaching is very good.
2024-02-13
I am glad that i choose this company for my industrial training. Best Environment, Highly skilled, Very Kind and cooperative Staff.
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We are happy to answer any questions. Talk to our team of experts to help make informed decisions for top-notch outcomes. Just fill out this short form and we will get back to you shortly.
info@devexhub.in
(+91) 9875905952
Plot no D-258, GR Tower, 3rd floor, Industrial Area, Phase 8-A, Mohali
Start Your E-commerce Marketing Journey Today!
Enroll in our ecommerce marketing course and take your digital marketing skills to the next level. Specialize in the high-demand field of e-commerce and open up new career opportunities.
Join Now!Frequently Asked Questions
Yes, if you already have digital marketing knowledge, this course will help you specialize in the e-commerce niche. You’ll grasp the concepts faster compared to beginners. The course is designed to take your skills to the next level with advanced strategies that you can apply in real-world e-commerce business situations.
You will learn to use industry-leading tools like Shopify, WooCommerce, Google Ads, Facebook Ads, Google Analytics, and more. These tools are essential for managing and growing any e-commerce business.
We offer offline training in Mohali with two batches: a 3-month batch and a 6-month batch. You can choose the batch that best fits your learning speed. If you're a beginner in digital marketing and e-commerce marketing, we recommend the 6-month batch for a thorough understanding of the concepts.
Yes, upon successful completion of the ecommerce business course, you will receive a certificate that showcases your expertise in e-commerce marketing.