About This Course
Web Analytics is essential in today’s digital landscape. Understanding how your website performs allows you to optimize user experience, improve content strategies, and drive conversions. Our course on Google Analytics for beginners covers the basics of web analytics and takes you through advanced techniques, equipping you with the knowledge to harness the full potential of GA4.
Data-Driven Decision Making
Learn the importance of website analytics in making informed marketing decisions that drive real business results.
GA4 vs Universal Analytics
Understand the key differences between GA4 and Universal Analytics and why you should adopt GA4 now.
Critical Performance Metrics
Master the essential metrics that measure traffic, engagement, and conversions for your business.
What You'll Achieve
By the end of this course, you will not only understand how to use Google Analytics but also gain the ability to interpret the data and make informed, data-driven decisions that positively impact your marketing efforts.
What You’ll Gain from This Google Analytics Training
Hands-on Training
Practical GA4 training from industry experts with real-world applications.
Practical Tools
Learn techniques to measure website performance and user engagement effectively.
Audience Insights
Smart tactics for analyzing behavior and making data-driven marketing decisions.
Tag Manager
Solid understanding of Google Tag Manager and conversion tracking implementation.
Case Studies
Real-world examples showing how data analytics can boost marketing results.
Web Analytics Benefits
More than just numbers - it's about marketing growth and business success
Informed Marketing Decisions
Track real-time website data to adjust marketing strategies quickly and effectively.
Improved ROI
By tracking the right metrics, you can optimize marketing efforts and achieve better results.
Competitor Advantage
Understand your audience deeply and outperform competitors with detailed insights.
Better SEO
With accurate tracking, refine your SEO strategy to drive more organic traffic.
Web Analytics Syllabus
Master the tools and techniques for data-driven digital marketing
Unit 1: Introduction to Web Analytics & Google Analytics (GA4)
Module 1: Introduction to Web Analytics
- What is Web Analytics?
- Importance of Web Analytics in Digital Marketing
- Overview of Web Analytics tools
- How Web Analytics aids in decision-making
- Key Metrics in Web Analytics (Traffic, Engagement, Conversion)
Module 2: Google Analytics (GA4) Overview
- Introduction to GA4: Key features and benefits
- GA4 vs. Universal Analytics
- Setting up a Google Analytics account
- Navigating the GA4 Interface
- Configuring basic settings (Time Zones, Currency, etc.)
Unit 2: Google Tag Manager (GTM)
Module 1: Introduction to Google Tag Manager
- What is Google Tag Manager?
- Role of GTM in Web Analytics
- Benefits of using GTM over manual tagging
- GTM Interface and Setup
- Understanding Tags, Triggers, and Variables
Module 2: Implementing Tags and Tracking
- Setting up tags in GTM (Google Analytics, Ads, etc.)
- Understanding the GTM data layer
- How to create triggers for specific events (clicks, form submissions)
- Debugging tags and troubleshooting GTM issues
Unit 3: UTM Parameters
Module 1: Introduction to UTM Parameters
- What are UTM Parameters?
- Why UTM tracking is important for campaign analysis
- Components of UTM Parameters (Source, Medium, Campaign, Term, Content)
- Setting up UTM Parameters in URLs
Module 2: Best Practices for UTM Tracking
- How to create a UTM strategy for consistency
- Organizing UTM links for campaign tracking
- UTM parameter naming conventions
- Analyzing UTM parameters in Google Analytics
Unit 4: Data-Driven Decisions
Module 1: Understanding Data-Driven Decisions
- What is data-driven decision-making?
- Benefits of data-driven strategies in digital marketing
- Collecting accurate data for decision-making
- How to interpret analytics data effectively
Module 2: Data Interpretation & Insights
- How to turn data into actionable insights
- Understanding user behavior through analytics
- Identifying trends and patterns from data
- Using data to optimize marketing strategies
Unit 5: Key Performance Indicators (KPIs)
Module 1: Introduction to KPIs
- What are KPIs in Web Analytics?
- Key differences between metrics and KPIs
- The importance of KPIs for measuring success
- Types of KPIs for digital marketing (Traffic, Engagement, Conversion)
Module 2: Setting & Analyzing KPIs
- How to set SMART KPIs for campaigns
- Aligning KPIs with business goals and objectives
- Tools for tracking and analyzing KPIs
- Making data-driven adjustments based on KPIs
Unit 6: Advanced Web Analytics Strategies
Module 1: Audience Segmentation & Reporting
- Introduction to audience segmentation
- Creating audience segments in Google Analytics
- Reporting strategies for tailored insights
- Custom reports in GA4
Module 2: Advanced Tracking Techniques
- Event tracking setup in GA4
- Custom dimensions and metrics in GA4
- Setting up goals and conversions
- Cross-platform tracking (Web + App)
Unit 7: Optimization & Actionable Insights
Module 1: Optimization Using Data
- Using analytics to improve website performance
- Conversion Rate Optimization (CRO) through data
- A/B testing basics and its role in optimization
- Improving content and design based on analytics
Module 2: Continuous Monitoring & Adjustments
- The importance of ongoing monitoring in web analytics
- Using real-time data for quick decision-making
- Adjusting campaigns based on analytics feedback
- Tools for continuous tracking and performance improvements
Is This Google Analytics Training Right for You?
This course is perfect for professionals at all levels who want to leverage data for better marketing results
Beginners
New to web analytics? We'll guide you through every step of tracking website traffic and engagement.
Marketing Professionals
Boost your analytical skills and become a more competitive asset in your marketing team.
Business Owners
Understand your website traffic better and make strategic decisions based on real data.
Freelancers
Offer valuable analytics insights to clients and improve their online performance.
Take Your Career to the Next Level with Analytics Skills
As more businesses move to data-driven marketing, professionals with Google Analytics expertise are in high demand. Mastering web analytics can elevate your career and increase your value in the job market. Career Options After This Training:
The Devex Hub Web Analytics Method – Proven to Deliver Results
Our proven approach for mastering Google Analytics and driving results
Data Tracking Setup
Learn how to configure GA4 and Google Tag Manager for accurate tracking and data collection.
Audience Insights
Understand what drives user behavior to improve engagement and retention on your website.
Conversion Optimization
Use advanced tracking techniques to measure and increase conversions for your business.
Ongoing Monitoring
Keep track of key performance indicators and optimize your strategies over time.
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Frequently Asked Questions
This course teaches you how to use Google Analytics 4 (GA4) and other web analytics tools to measure, analyze, and optimize your website’s performance and digital marketing strategies.
No prior experience is needed. The course is beginner-friendly and also offers advanced techniques for those looking to deepen their analytics skills.
Our course is led by industry experts and includes real-world examples, hands-on practice, and a proven method focused on real results using the Devex Hub Web Analytics Method.
Yes. You will gain a solid understanding of setting up and analyzing conversion tracking to improve performance and achieve better results.