About Devex Hub ORM Training in Mohali/Chandigarh

Many people trust online reviews just as much as personal recommendations. In fact, 84% of consumers say that online reviews influence their purchasing decisions.

At Devex Hub, we offer hands-on training where you’ll learn how to master ORM (Online Reputation Management) in Digital Marketing.

With the right strategies, you’ll discover how to:

  • Protect your client’s brand image
  • Build a positive reputation online
  • Attract more customers
  • Turn potential risks into business opportunities
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What You’ll Gain from This ORM (Online Reputation Management) Course

Ready to Confidently Manage a Business or Brand’s Reputation?
Marketing Banner

No worries, we’ve got you covered! Our ORM training will give you the skills and confidence to manage any brand’s reputation like a pro.

Hands-on ORM training from industry experts in digital marketing.
Practical tools and techniques to monitor, improve, and protect your brand’s online presence.
Smart tactics for handling negative reviews and preventing brand crises.
A solid understanding of key ORM tools and how they help protect a brand’s reputation.
Real-world case studies that show how successful ORM strategies have worked for businesses.
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Is This ORM Training in Mohali Right for You?

1

Students Starting Their Career Journey

Are you looking to start your career in digital marketing and wondering if ORM is the right fit? Don’t worry, we’re here to guide you. You’ll gain practical, in-demand skills that you can apply immediately in the industry.

2

Marketing Professionals

Already in digital marketing? Mastering online reputation management in digital marketing will enhance your resume and make you more competitive in the job market.

3

Social Media Experts

Social media experts, this course is tailor-made for you! Gain crisis management skills to protect and restore personal and brand reputation in the digital space. Become an expert at handling sensitive situations!

4

Freelancers

ORM experts are always in demand. Every brand needs a strong online presence, and ORM online reputation management skills are crucial for maintaining that image. Learn industry-leading skills to boost your portfolio and stand out from the competition.

Online Reputation Management (ORM) Syllabus

Master the strategies and tools to build, monitor, and protect your online reputation in the digital age

Unit 1: Digital Marketing Basics

Module 1: Introduction to Digital Marketing

  • What digital marketing means and why it's important in today's time.
  • How digital marketing impacts businesses and everyday life
  • Main online marketing platforms include search optimization, paid ads, social media, content strategy, and email outreach.
  • How digital marketing is different from traditional marketing
  • Job opportunities in digital marketing

Module 2: Digital vs. Traditional Marketing

  • Differences between digital marketing and traditional marketing
  • Benefits and challenges of each type
  • How digital marketing matches changing customer behavior

Module 3: Understanding the Marketing Funnel

  • Steps in the marketing journey include grabbing attention, building interest, helping decision-making, and encouraging action.
  • How customers move through the funnel
  • Matching your marketing with each stage

Module 4: Customer Journey & Touchpoints

  • What is a customer journey?
  • Recognizing key moments when customers engage with your brand
  • Identifying the various ways your audience connects with your business online
  • Examples of customer journeys in different industries

Module 5: Buyer Persona & Targeting

  • Who are your ideal customers?
  • Why knowing your customer type matters in marketing
  • Steps to build a clear picture of your target audience
  • How to apply this information to make your ads and content more effective

Module 6: Basics of Branding in Digital

  • How to make your brand stand out online
  • Defining your brand's voice, tone, and personality
  • Keeping your brand consistent across all digital platforms

Unit 2: Introduction to ORM

Module 1: Overview of ORM

  • What is Online Reputation Management?
  • Why it's crucial to manage your reputation online in today's digital age
  • How a positive or negative online image impacts businesses and individuals

Module 2: ORM in the Digital Era

  • How ORM has evolved with the rise of social media and online reviews
  • Key channels of reputation management: reviews, social media, blogs, and forums

Unit 3: Building a Positive Reputation

Module 1: Content Creation & Content Marketing

  • Role of content in shaping brand reputation
  • Strategies for creating positive, engaging content
  • Blog posts, articles, and social media content for reputation building

Module 2: Social Media Management for ORM

  • Using social media platforms for managing and building your brand's online presence
  • Engaging effectively with your audience
  • Strategies for creating positive interactions and building trust online

Module 3: Brand Sentiment Analysis

  • Understanding brand sentiment through online conversations
  • Tools for tracking sentiment and analyzing feedback
  • How to gauge public opinion and make adjustments to your strategy

Unit 4: Monitoring & Tools for ORM

Module 1: Online Reputation Monitoring Tools

  • Overview of popular ORM tools: Google Alerts, Mention, Hootsuite, etc.
  • How to use these tools for tracking brand mentions and monitoring online sentiment

Module 2: Social Listening & Sentiment Analysis

  • The role of social listening in ORM
  • Analyzing customer feedback and brand sentiment across platforms
  • Practical methods for analyzing online comments and reviews

Module 3: Review Management

  • Importance of managing online reviews
  • How to handle both good and bad reviews in the right way
  • Leveraging customer feedback to improve products/services

Unit 5: Crisis Management & Damage Control

Module 1: Crisis Management Strategies

  • How to recognize a potential online reputation crisis early
  • Step-by-step guide to managing and mitigating a reputation crisis
  • Real-life case studies of successful crisis management

Module 2: Communication During a Crisis

  • Best practices for communicating with the public during a reputation crisis
  • Crafting crisis communication plans and messaging
  • Dealing with media and public scrutiny

Unit 6: SEO & ORM Integration

Module 1: SEO for ORM

  • The role of SEO in managing online reputation
  • Techniques for optimizing content to improve brand image on search engines
  • How to manage and influence Search Engine Results Pages (SERPs)

Module 2: Managing Search Engine Results

  • How to influence search rankings with positive content
  • Methods to suppress negative content in search results

Unit 7: Legal & Ethical Considerations in ORM

Module 1: Legal Implications of ORM

  • Understanding defamation, privacy laws, and online slander
  • How to protect your brand from legal issues in reputation management
  • Examples of legal issues related to online reputation and how they were handled

Module 2: Ethical ORM Practices

  • Ethical guidelines for online reputation management
  • Avoiding manipulation of reviews and comments
  • Building a transparent and responsible online image

Unit 8: Personal Branding & Privacy

Module 1: Personal Branding and Online Presence

  • Tips for building and taking care of your personal brand on the internet
  • Techniques for boosting your professional reputation
  • Case studies of successful personal branding campaigns

Module 2: Online Privacy and Security

  • How to balance professional and personal identities online
  • Tools and best practices for maintaining privacy while building a public presence

Unit 9: Practical Application

Module 1: ORM Case Studies

  • Real-world case studies of ORM success and failure
  • Analyzing what worked and what didn't in managing online reputation
ORM – More Than Just Reputation, It’s Business Growth
Learning business and personal online reputation management can bring major benefits to your business:

Why It Matters:

More Sales: Positive reviews lead to better sales and higher conversion rates.

Customer Loyalty: Brands with a good reputation keep customers coming back.

Stand Out from Competitors: Build a strong online presence to stay ahead of your competition.

Better SEO: Managing your online reputation helps your website rank higher and get noticed more.

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The Devex Hub ORM Method Proven to Deliver Results

At Devex Hub, we’ve created a reliable approach for managing both personal online reputation management and business ORM:

Reputation Monitoring

Keep track of public conversations and feedback about you and your brand.

Getting More Positive Reviews

Learn how to get more good feedback in an honest way.

Handling Problems Quickly

Act quickly and wisely when facing challenges to your brand.

Building a Strong Brand

Create a positive online image that lasts.

Take Your Career to the Next Level with ORM Skills

Take Your Career to the Next Level with ORM Skills

Career Options After This ORM Training:

Reputation Manager

ORM Specialist

Brand Reputation Manager

Digital Marketing Expert

Social Media Manager

With This ORM Training, You Can:

An increasing number of businesses are seeking professionals skilled in online reputation management within digital marketing. Mastering ORM can make you more valuable in today’s job market. With this ORM training, you can:

Land Better Marketing Jobs

Build Trust With Clients

Elevate Your Freelance Career

Get Certified with Us

Unlock your career potential with a certificate.

We offer 100% Job-Oriented Courses for Professionals, Entrepreneurs, and Students at Affordable Fees.

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What Our Students Say

EXCELLENT

★★★★★

Based on 79 reviews

User Akshat Sharma

2024-03-09

★★★★★

Best institute for Full Stack Development Training as well as Digital Marketing and Web/Graphic Designing Training. They provide best technical knowledge and also personality development classes. Join Devex Hub for bright future.

User Muskan Verma

2024-02-28

★★★★★

I have taken full-stack training from Devex Pvt. ltd. I have learned a lot from the company. All the teachers here are good but I like Shamandeep mam or Sujata mam. Shamandeep mam or Sutaja mam's method of teaching is very good.

User Neeraj Pathania

2024-02-13

★★★★★

I am glad that i choose this company for my industrial training. Best Environment, Highly skilled, Very Kind and cooperative Staff.

Send us a Message!

We are happy to answer any questions. Talk to our team of experts to help make informed decisions for top-notch outcomes. Just fill out this short form and we will get back to you shortly.

info@devexhub.in

(+91) 9875905952

Plot no D-258, GR Tower, 3rd floor, Industrial Area, Phase 8-A, Mohali

Frequently Asked Questions

What is Search Engine Marketing (SEM)? +

Search Engine Marketing (SEM) is a powerful way to promote your business using paid ads on platforms like Google. In our SEM course, you'll learn how to create and manage campaigns that drive real traffic and leads. Many companies are actively looking for people with Google Ads skills because it plays a big role in digital marketing today.

Can this Search Engine Marketing (SEM) course help me grow my freelancing career? +

Absolutely! Many freelancers are using SEM to deliver results for their clients and increase their income. This course will teach you how to run successful ad campaigns, manage budgets, and get more clients confidently.

Does this course cover both Google Search Ads and Display Ads? +

Yes! Our best Google Ads course covers both Search Ads (which appear in search results) and Display Ads (which appear on websites across the internet). You’ll gain complete knowledge to handle real-world advertising needs.

Do I need any prior digital marketing experience to join? +

No, you don’t need any experience. This SEM course is perfect for beginners and those looking to enhance their skills. We teach everything step by step in a clear and easy way.

What are the career opportunities in Google Ads and Search Engine Marketing? +

SEM opens doors to many high-demand roles such as PPC Expert, SEM Analyst, and Digital Marketing Manager. Companies in e-commerce, tech, and SaaS are always looking for skilled SEM professionals. Our course prepares you to compete and succeed in this growing field.

What is the duration of the course, and how is it delivered? +

We offer offline Search Engine Marketing training in Mohali with two flexible durations: 3 months and 6 months. You can choose the one that suits your learning speed. Classes are hands-on, career-focused, and guided by experienced mentors.