Online Reputation
MANAGEMENT
Your company’s online reputation is one of the most crucial factors in whether or not potential customers will do business with you. If a prospective client searches your business name and looks at scathing reviews, they will think twice about working with you. Even if you don’t have any negative reviews, people are always looking for ways to discredit your work. That is why it is crucial to get your online reputation management in place to keep an eye on what is being said about your company.
Two Cycles of
Online Reputation
Vicious Cycle
When something negative about your business goes viral. It can be devastating for a company’s reputation. And when businesses ignore their negative online reputation, they fall victim to the vicious cycle of rumors and misinformation. In this cycle, a company may lose its probable customers, and miss feedback from the clients leading to less satisfied people who may leave negative comments about the company.
- Firstly, low-grade, outdated, and misleading, content ranks highly online.
- People start to click on results they find shocking or scandalous.
- Search engines promote the links that users click.
- Further, social media boosts the reach and effect of reputation-harming items.
- Finally, the follow-up content and online gossip further create more links and traffic that validate the negative materials.
Virtuous Cycle
Taking care of your online reputation leads you to a virtuous cycle of digital reputation management. You can form the virtuous cycle if you timely monitor your reputation in using online reputation management tools such as Google Alerts, SEMrush, and many more. Also, actively engage in these conversations and respond quickly and proactively by sending positive messages about yourself and your company.
- It begins when authentic and good-quality content gets a high rank in the search engine.
- Then, people click on the results providing suitable information they are searching for.
- Later, search engines promote those links, considering the user likability of said content.
- Social media further intensifies the effect and reach of the content.
- Lastly, the media coverage and follow-up content create more links that validate the positive news.
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