About Devex Hub ORM Training in Mohali/Chandigarh
Many people trust online reviews just as much as personal recommendations. In fact, 84% of consumers say that online reviews influence their purchasing decisions.
At Devex Hub, we offer hands-on training where you’ll learn how to master ORM (Online Reputation Management) in Digital Marketing.
With the right strategies, you’ll discover how to:
- Protect your client’s brand image
- Build a positive reputation online
- Attract more customers
- Turn potential risks into business opportunities
What You’ll Gain from This ORM (Online Reputation Management) Course
Ready to Confidently Manage a Business or Brand’s Reputation?
No worries, we’ve got you covered! Our ORM training will give you the skills and confidence to manage any brand’s reputation like a pro.
Is This ORM Training in Mohali Right for You?
Online Reputation Management (ORM) Syllabus
Master the strategies and tools to build, monitor, and protect your online reputation in the digital age
Unit 1: Digital Marketing Basics
Module 1: Introduction to Digital Marketing
- What digital marketing means and why it's important in today's time.
- How digital marketing impacts businesses and everyday life
- Main online marketing platforms include search optimization, paid ads, social media, content strategy, and email outreach.
- How digital marketing is different from traditional marketing
- Job opportunities in digital marketing
Module 2: Digital vs. Traditional Marketing
- Differences between digital marketing and traditional marketing
- Benefits and challenges of each type
- How digital marketing matches changing customer behavior
Module 3: Understanding the Marketing Funnel
- Steps in the marketing journey include grabbing attention, building interest, helping decision-making, and encouraging action.
- How customers move through the funnel
- Matching your marketing with each stage
Module 4: Customer Journey & Touchpoints
- What is a customer journey?
- Recognizing key moments when customers engage with your brand
- Identifying the various ways your audience connects with your business online
- Examples of customer journeys in different industries
Module 5: Buyer Persona & Targeting
- Who are your ideal customers?
- Why knowing your customer type matters in marketing
- Steps to build a clear picture of your target audience
- How to apply this information to make your ads and content more effective
Module 6: Basics of Branding in Digital
- How to make your brand stand out online
- Defining your brand's voice, tone, and personality
- Keeping your brand consistent across all digital platforms
Unit 2: Introduction to ORM
Module 1: Overview of ORM
- What is Online Reputation Management?
- Why it's crucial to manage your reputation online in today's digital age
- How a positive or negative online image impacts businesses and individuals
Module 2: ORM in the Digital Era
- How ORM has evolved with the rise of social media and online reviews
- Key channels of reputation management: reviews, social media, blogs, and forums
Unit 3: Building a Positive Reputation
Module 1: Content Creation & Content Marketing
- Role of content in shaping brand reputation
- Strategies for creating positive, engaging content
- Blog posts, articles, and social media content for reputation building
Module 2: Social Media Management for ORM
- Using social media platforms for managing and building your brand's online presence
- Engaging effectively with your audience
- Strategies for creating positive interactions and building trust online
Module 3: Brand Sentiment Analysis
- Understanding brand sentiment through online conversations
- Tools for tracking sentiment and analyzing feedback
- How to gauge public opinion and make adjustments to your strategy
Unit 4: Monitoring & Tools for ORM
Module 1: Online Reputation Monitoring Tools
- Overview of popular ORM tools: Google Alerts, Mention, Hootsuite, etc.
- How to use these tools for tracking brand mentions and monitoring online sentiment
Module 2: Social Listening & Sentiment Analysis
- The role of social listening in ORM
- Analyzing customer feedback and brand sentiment across platforms
- Practical methods for analyzing online comments and reviews
Module 3: Review Management
- Importance of managing online reviews
- How to handle both good and bad reviews in the right way
- Leveraging customer feedback to improve products/services
Unit 5: Crisis Management & Damage Control
Module 1: Crisis Management Strategies
- How to recognize a potential online reputation crisis early
- Step-by-step guide to managing and mitigating a reputation crisis
- Real-life case studies of successful crisis management
Module 2: Communication During a Crisis
- Best practices for communicating with the public during a reputation crisis
- Crafting crisis communication plans and messaging
- Dealing with media and public scrutiny
Unit 6: SEO & ORM Integration
Module 1: SEO for ORM
- The role of SEO in managing online reputation
- Techniques for optimizing content to improve brand image on search engines
- How to manage and influence Search Engine Results Pages (SERPs)
Module 2: Managing Search Engine Results
- How to influence search rankings with positive content
- Methods to suppress negative content in search results
Unit 7: Legal & Ethical Considerations in ORM
Module 1: Legal Implications of ORM
- Understanding defamation, privacy laws, and online slander
- How to protect your brand from legal issues in reputation management
- Examples of legal issues related to online reputation and how they were handled
Module 2: Ethical ORM Practices
- Ethical guidelines for online reputation management
- Avoiding manipulation of reviews and comments
- Building a transparent and responsible online image
Unit 8: Personal Branding & Privacy
Module 1: Personal Branding and Online Presence
- Tips for building and taking care of your personal brand on the internet
- Techniques for boosting your professional reputation
- Case studies of successful personal branding campaigns
Module 2: Online Privacy and Security
- How to balance professional and personal identities online
- Tools and best practices for maintaining privacy while building a public presence
Unit 9: Practical Application
Module 1: ORM Case Studies
- Real-world case studies of ORM success and failure
- Analyzing what worked and what didn't in managing online reputation
Why It Matters:
More Sales: Positive reviews lead to better sales and higher conversion rates.
Customer Loyalty: Brands with a good reputation keep customers coming back.
Stand Out from Competitors: Build a strong online presence to stay ahead of your competition.
Better SEO: Managing your online reputation helps your website rank higher and get noticed more.
The Devex Hub ORM Method Proven to Deliver Results
At Devex Hub, we’ve created a reliable approach for managing both personal online reputation management and business ORM:
Reputation Monitoring
Keep track of public conversations and feedback about you and your brand.
Getting More Positive Reviews
Learn how to get more good feedback in an honest way.
Handling Problems Quickly
Act quickly and wisely when facing challenges to your brand.
Building a Strong Brand
Create a positive online image that lasts.
Take Your Career to the Next Level with ORM Skills
Take Your Career to the Next Level with ORM Skills
Career Options After This ORM Training:
With This ORM Training, You Can:
An increasing number of businesses are seeking professionals skilled in online reputation management within digital marketing. Mastering ORM can make you more valuable in today’s job market. With this ORM training, you can:
Land Better Marketing Jobs
Build Trust With Clients
Elevate Your Freelance Career
Get Certified with Us
Unlock your career potential with a certificate.
We offer 100% Job-Oriented Courses for Professionals, Entrepreneurs, and Students at Affordable Fees.
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What Our Students Say
EXCELLENT
Based on 79 reviews
2024-03-09
Best institute for Full Stack Development Training as well as Digital Marketing and Web/Graphic Designing Training. They provide best technical knowledge and also personality development classes. Join Devex Hub for bright future.
2024-02-28
I have taken full-stack training from Devex Pvt. ltd. I have learned a lot from the company. All the teachers here are good but I like Shamandeep mam or Sujata mam. Shamandeep mam or Sutaja mam's method of teaching is very good.
2024-02-13
I am glad that i choose this company for my industrial training. Best Environment, Highly skilled, Very Kind and cooperative Staff.
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Send us a Message!
We are happy to answer any questions. Talk to our team of experts to help make informed decisions for top-notch outcomes. Just fill out this short form and we will get back to you shortly.
info@devexhub.in
(+91) 9875905952
Plot no D-258, GR Tower, 3rd floor, Industrial Area, Phase 8-A, Mohali
Frequently Asked Questions
Search Engine Marketing (SEM) is a powerful way to promote your business using paid ads on platforms like Google. In our SEM course, you'll learn how to create and manage campaigns that drive real traffic and leads. Many companies are actively looking for people with Google Ads skills because it plays a big role in digital marketing today.
Absolutely! Many freelancers are using SEM to deliver results for their clients and increase their income. This course will teach you how to run successful ad campaigns, manage budgets, and get more clients confidently.
Yes! Our best Google Ads course covers both Search Ads (which appear in search results) and Display Ads (which appear on websites across the internet). You’ll gain complete knowledge to handle real-world advertising needs.
No, you don’t need any experience. This SEM course is perfect for beginners and those looking to enhance their skills. We teach everything step by step in a clear and easy way.
SEM opens doors to many high-demand roles such as PPC Expert, SEM Analyst, and Digital Marketing Manager. Companies in e-commerce, tech, and SaaS are always looking for skilled SEM professionals. Our course prepares you to compete and succeed in this growing field.
We offer offline Search Engine Marketing training in Mohali with two flexible durations: 3 months and 6 months. You can choose the one that suits your learning speed. Classes are hands-on, career-focused, and guided by experienced mentors.