What is Email Marketing?
Email marketing is the practice of sending targeted emails to promote products, build relationships, and nurture leads.
The Power of Email Marketing
Email marketing is one of the most direct and effective ways businesses communicate with their customers. In today's competitive digital landscape, mastering email marketing is essential for anyone looking to thrive in digital marketing.
With this course, you'll not only learn how to design attractive emails but also how to effectively build an audience, automate processes, and optimize your campaigns for better performance.
Why Choose Devex Hub's Email Marketing Course?
Take your first step towards becoming a confident email marketer today with Devex Hub's Email Marketing Training in Mohali!
Hands-On Training
Learn by doing practical email marketing campaigns with real-world applications.
Expert-Led Instruction
Our instructors are experienced marketers who know how to deliver results.
Real-World Skills
Gain the knowledge and expertise to create email campaigns that convert.
What You’ll Learn in Our Email Marketing Course
This isn't just about theory – here’s what you’ll gain in our hands-on Email Marketing course, and why it’s a game-changer for you:
Email Campaign Creation
Learn how to craft compelling email campaigns that grab attention and drive engagement. From writing catchy subject lines to creating visually appealing content, you'll master it all.
Email Automation Mastery
Dive into the world of automation! Set up welcome emails, abandoned cart reminders, and follow-ups to engage your audience without lifting a finger.
Performance Tracking
Understand how to track email metrics like open rates and click-throughs. Use this data to tweak campaigns, improve engagement, and boost your ROI.
Email Marketing Syllabus
Master the art of effective email communication with this comprehensive course covering strategy, design, automation, and analytics.
Unit 1: Digital Marketing Basics
Module 1: Introduction to Digital Marketing
- What digital marketing means and why it's important in today's time
- How digital marketing impacts businesses and everyday life
- Main online marketing platforms include search optimization, paid ads, social media, content strategy, and email outreach
- How digital marketing is different from traditional marketing
- Job opportunities in digital marketing
Module 2: Digital vs. Traditional Marketing
- Differences between digital marketing and traditional marketing
- Benefits and challenges of each type
- How digital marketing matches changing customer behavior
Module 3: Understanding the Marketing Funnel
- Steps in the marketing journey include grabbing attention, building interest, helping decision-making, and encouraging action
- How customers move through the funnel
- Matching your marketing with each stage
Module 4: Customer Journey & Touchpoints
- What is a customer journey?
- Recognizing key moments when customers engage with your brand
- Identifying the various ways your audience connects with your business online
- Examples of customer journeys in different industries
Module 5: Buyer Persona & Targeting
- Who are your ideal customers?
- Why knowing your customer type matters in marketing
- Steps to build a clear picture of your target audience
- How to apply this information to make your ads and content more effective
Module 6: Basics of Branding in Digital
- How to make your brand stand out online
- Defining your brand's voice, tone, and personality
- Keeping your brand consistent across all digital platforms
Unit 2: Understanding Email Marketing
Module 1: What Is Email Marketing?
- Simple explanation of email marketing and how it works
- How businesses use email to connect with people
- Common types of emails: welcome, updates, promotions, newsletters
- Why Email Marketing Continues to Thrive in Today's Digital Landscape
- How email helps build trust, traffic, and sales
Unit 3: Building a Strong Email List
Module 1: Starting with the Right Audience
- What is an email list and why it's important
- Smart ways to collect emails (forms, popups, lead magnets)
- Do's and don'ts of email list building
- Understanding permission and privacy (GDPR basics)
Module 2: Segmenting Your Subscribers
- Grouping people by interests, behavior, or location
- Why personalization makes emails better
- How to keep your email list clean and updated
Unit 4: Email Marketing Tools & Automation
Module 1: Intro to Email Tools
- Overview of tools like Mailchimp and ConvertKit
- Choosing the right tool for your business or project
- Setting up your first campaign inside the tool
Module 2: Email Automation Basics
- What is automation and how it saves time
- How to create automated journeys (welcome emails, abandoned cart, etc.)
- Setting up triggers and actions step-by-step
Unit 5: Writing & Designing Emails
Module 1: Crafting the Perfect Email
- How to write catchy subject lines and preview text
- Tips for writing emails that are short, clear, and engaging
- Writing in your brand's tone (fun, professional, friendly, etc.)
Module 2: Email Design Made Easy
- Basic structure of a well-designed email
- Using visuals and buttons without overdoing it
- Creating templates with tools like Canva or built-in editors
- Making sure your email looks good on phones and computers
Module 3: Creating Email Flows
- What are email sequences and how they work
- Planning and writing series for onboarding, selling, or re-engaging
- Best timing and gaps between each email
Unit 6: Testing & Deliverability
Module 1: A/B Testing Your Emails
- What is A/B testing and why it's useful
- Testing subject lines, content, designs, and timing
- Learning from the results to improve future campaigns
Module 2: Making Sure Emails Land in the Inbox
- Why some emails go to spam and how to avoid it
- Key factors: sender reputation, content, and formatting
- Understanding rules like CAN-SPAM and unsubscribe options
- Simple ways to increase email open rates and lower bounce issues
Unit 7: Tracking Results & Growing
Module 1: Understanding Email Metrics
- What to measure: open rate, click rate, unsubscribe, bounce
- How to read campaign reports
- Improving your results over time with simple tweaks
Module 2: Growing with Smart Campaigns
- Setting goals for your emails
- Reusing top-performing templates
- Keeping your content fresh and valuable
- Staying updated with email marketing trends
Unit 8: Final Project & Certification
Module 1: Real-World Email Marketing Practice
- Build a real email list (or mock one)
- Create and schedule a complete email campaign
- Run a small A/B test on one element
- Submit a final email sequence based on a case study
- Review and feedback for improvement
Common Email Types in Email Marketing
By understanding and using these common types of emails, you can create a well-rounded email marketing strategy that nurtures leads, builds relationships, and drives conversions.
Welcome Emails
The first communication to new subscribers, aiming to build a connection and set expectations.
Key Features:
- Warm greeting
- What they'll receive
- CTA like a discount
Why It Works:
High open rates and sets the tone for the relationship.
Newsletters
Regular updates with valuable content like news, blog posts, and offers.
Key Features:
- Engaging content
- Consistent schedule
- Visuals
Why It Works:
Keeps your audience informed and engaged.
Promotional Emails
Designed to promote offers, sales, or new products.
Key Features:
- Clear messaging
- Urgency
- Direct CTA (e.g., "Shop Now")
Why It Works:
Drives immediate action and boosts conversions.
Transactional Emails
Sent after specific customer actions, like order confirmations or receipts.
Key Features:
- Essential details
- Clear design
- Upsell opportunities
Why It Works:
Provides critical info and an opportunity for upselling.
Re-engagement Emails
Targeting inactive subscribers to rekindle interest.
Key Features:
- Attention-grabbing subject lines
- Personalized message
- CTA
Why It Works:
Helps bring inactive subscribers back, improving retention.
Email Marketing Tools Overview
In our email marketing course, you'll learn how to use essential tools like Mailchimp and ConvertKit to easily create, send, and track email campaigns.
Mailchimp
Ideal for beginners and small businesses, Mailchimp offers robust features like drag-and-drop email builders, audience segmentation, and automated workflows. It also includes advanced analytics to track the performance of your campaigns.
ConvertKit
ConvertKit is tailored more for content creators and small businesses. It provides powerful automation features, landing pages, and subscriber management tools to create personalized email sequences.
Crafting the Perfect Email
Learn professional techniques to create high-converting email campaigns
Content Writing
- Catchy Subject Lines: Write attention-grabbing subject lines and engaging preview text.
- Clear, Engaging Content: Keep emails short and impactful.
- Brand Voice: Write in your unique tone—whether fun, professional, or friendly.
Email Design
- Email Structure: Use a clean, organized layout for better readability.
- Visuals & Buttons: Enhance your emails with visuals and buttons without overcrowding.
- Templates: Create reusable templates with tools like Canva or built-in editors.
Optimization
- A/B Testing: Experiment with subject lines, content, and design to see what resonates best.
- Deliverability: Maintain a strong sender reputation and optimize your email structure.
- Analytics: Monitor open rates, click rates, and bounces to measure success.
Take Your First Step Towards Becoming a Confident Email Marketer
Join Devex Hub's Email Marketing Training in Mohali today and unlock new career opportunities!
Enroll NowHands-On Learning
Learn by Doing
Our email marketing course offers real, hands-on experience so you can apply what you learn from day one.
Build & Launch Your Campaign
By the end of the course, you’ll have created and launched your own email campaign, ready to test and grow.
Expert Feedback for Growth
Receive personalized tips and expert feedback to help refine your strategy and boost your results.
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2024-02-28
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Frequently Asked Questions
No, this email marketing course is perfect for both beginners and those looking to enhance their skills. We cover everything from basics to advanced strategies.
The course is flexible. We offer both short-term and extended options, so you can choose the duration that fits your schedule.
Yes! You'll work on real email campaigns and implement what you learn immediately.
By completing this email marketing training, you’ll be ready for digital marketing roles, freelance work, or enhancing your current marketing efforts.