MARKETING
Introduced in 2004, Facebook has nowadays become one of the most popular, oldest, and largest social media platforms among others. With more than 2.9 Billion users, it has a diversity of people, ideas, and businesses. Thus, Facebook can be a great advertising platform for all kinds of businesses.
Also, it has become essential for everyone to promote their business online to create brand awareness, improve visibility, drive sales, and grow business. And because the platform offers highly targeted ads allowing brands to put their products and services in front of a massive audience.
FORMATS OF
FACEBOOK MARKETING
Facebook is not only a social media leader but also a fast-growing company due to half a million new accounts being created per day. As time passes, Facebook developers create new ad formats to meet the modern requirements of Facebook Ads funnel building, while optimizing time-tested ads. The following are some Facebook marketing formats:
Video Ads
Facebook video ads effectively convey messages, engage audiences, and boost brand visibility and conversions in digital marketing.
Image Ads
Image ads in Facebook marketing convey messages visually, enhance brand recognition, and target specific audiences, boosting click-through rates and conversions.
Collection Ads
Collection ads in Facebook marketing display a visually compelling set of products, engage users, and drive conversions for e-commerce businesses.
Carousel Ads
Carousel ads in Facebook marketing use multiple scrollable images or videos to tell a story, showcase products, and enhance engagement.
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