MARKETING
LinkedIn, a social media platform founded in 2002, was initially an employment-oriented website. Back then, it was merely a professional site, but slowly and gradually, it became a social media platform. It has a large user base of over 300 million registered members. With this, it becomes one of the largest social media networks in the world. It is a great place to start when you're looking to grow your business by ensuring that your company's presence on LinkedIn is up-to-date and engaging.
LinkedIn Marketing is a social media marketing technique that provides everything you need to get your business off the ground. It is simply the process of making connections on the application as a part of a LinkedIn marketing strategy with the ultimate goal of fostering business relationships and partnerships, sharing content, and driving traffic to your website.
FORMATS OF
LINKEDIN MARKETING
Create Company Profile
The very first thing as a business you should do is to set up a company profile or page on LinkedIn. It is recommended that you first create a profile, and later you can make a business page.
Join Groups
The other way to get noticed is to join industry-specific groups. In this way, you can interact with other professionals in your field. You must be active in the groups by commenting, liking, and being a part of meaningful discussions.
LinkedIn Articles
You will be amazed to know that almost half of the social media traffic to B2B sites comes from LinkedIn even though Facebook and Twitter have more active monthly users.
Encourage Recommendations
On LinkedIn, recommendations are treated the same as testimonials. Ex-employee recommendations boost the credibility of your company and the products and services it provides.
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