MARKETING
Instagram needs no introduction as it is increasing in popularity among most businesses as a powerful social marketing tool. Facebook’s younger version has now grown with around 2 billion monthly users, and with a variety of marketing features, there is a substantial opportunity for businesses to market a wide range of products and services to get maximum sales and profits.
Being a part of Meta offers marketing options similar to that of Facebook. Surprisingly, it has taken the lead in making the web more visual and creating brand specialists from business. Instagram social media marketing is one of the most popular forms of digital marketing. It has been around for years, but it is only recently that companies have realized how powerful it can be for their business.
FORMATS OF
INSTAGRAM ADS
Video Ads
Just like image ads, video ads also allow businesses to promote their products and services. It is a creative way to present your business and brand.
Image Ads
Instagram is all about images as everything you share on Instagram needs to have an image. Image ads allow businesses to use images and advertise their brand, product, or service.
Carousel Ads
Carousel ads are similar to creating multi-image posts. Well, the major benefit of carousel ads is that you get a chance to show off more of your product.
IGTV Ads
IGTV is a relatively new feature on Instagram that is being used by brands and influencers to post video content that isn’t promotional but wouldn’t necessarily count as an ad.
Story Ads
Instagram story ads are full-screen images or video ads that appear between users’ stories. They are a great way to reach your followers and engage them with your brand.
Explore Ads
The explore ads are shown in the explore section of the application. The explore tab which shows all the images, videos, and accounts that are tailored based on Instagram usage habits.
Shopping Ads
With a huge number of people using the shopping option on Instagram, the app has already optimized its shopping feature to provide users with a seamless shopping experience without even leaving the application.
Reel Ads
After Tik-Tok, Instagram’s reel feature has attracted the eyes of many users. Reels is one of the newest Instagram features. And the reel ads are a great way to share short clips of up to 30 seconds.
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