Upcoming SEO Trends in 2022

Everybody knows that in digital marketing, Search Engine Optimisation (SEO) is a critical marketing strategy that can draw more traffic to your online store. The SEO industrial world is constantly evolving like how Google launches algorithm updates day-by-day. Every online entrepreneur needs to be well versed with the latest SEO trends to ensure that your online platforms rank high on search engines.

Here is a compilation of 8 SEO trends that can affect your business in 2022 and how to deal with them.

Page Speed

It is both a present and a future SEO trend. Billions of people are surfing the internet every single day either with laptops or smartphones. Moreover, they are sensitive to the loading speed of a website. The websites with fast loading speed (less than 3 Sec) get more traffic than those that take more than 3 Sec. Core Web Vitals, Google’s new ranking factor checks how long it takes for people to start interacting with your website elements. It is quite crucial to always check and update your page speed either in-house or by investing in page speed optimisation services.

SEO Content

Readers who land at your site need to be captivated and highly engaged with your site content. To increase more traffic and increase page rankings, you need to shift to a long-form content strategy of 3000 words. Moreover, your content should be catchy, categorised into multiple sub-sections with H2 and H3 subheadings to ensure that it’s scannable and readable. Additionally, your content should be sustainable and optimised over a period, especially those critical topics of your business industry that customers usually ask. Also, long-term SEO content to be revived to ensure better rankings, high traffic, and more revenue.

Artificial Intelligence

SEO is now subjected to concept-based content, powerful content strategy link building, and optimization of Meta tags. Artificial Intelligence use of advanced machine learning algorithms to identify patterns and a forest of data on the cycle. With AI technology, you can gather real-time, accurate data on ad targeting evaluate the quality of existing content, streamline commercial campaigns, and plan customer segments for the targeted markets. AI will improve the creation of quality content, optimise it and make search marketers more productive. For example, Google’s RankBrain
the query identifies its relevance, and delivers the exact content results.

Video content

Google Input/output has a lot of offers for those who are into Video SEO. Google’s internal algorithm for generating search engine results pages mainly values the quality of your content and its relevance to someone’s original search terms. Therefore Google doesn’t just look at the text on a particular page only but it also scans for other types of media precisely to check the quality of what you have to offer. If your sites have a mixture of not only text but also quality visuals like videos that means your pages are informative and will attain high ranks.

Image optimization

Google has always been emphasising clearly to webmasters and site owners that websites should be properly marked and optimised. Images can significantly contribute to the user experience by serving aesthetic purposes. Images can attract users when they are scrolling through the content and making purchases. Therefore, SEO experts are required to optimise images, by using images that are of high quality and great relevance while providing custom
file names, and alt tags.

User Search Intent

Creating pages that focus on user search intent is one of the most fundamental ways of succeeding with SEO in 2022. User search intent entails the main reason behind why someone conducts searches. People conduct searches looking for particular relevant information. If your page doesn’t provide the relevant information to the query, then you won’t rank well in search results. To have a better user’s search intent, you need to search and analyse what’s already ranking for your pages’ keywords. So, for example, if you’re trying to rank for “how to organise your kitchen,” you’d analyse the top-ranking search results.

Mobile Friendliness

A mobile-friendly website is another fundamental basis for the success of your SEO in this coming new year. A mobile-friendly site that is compatible with all devices can attract and retain more customers as well as fetch high ranks. Also, Google checks your site’s mobile-friendliness using a mobile-first index, which means it highly considers your site’s mobile version when ranking your site in search results. So, if you don’t have a mobile-friendly website, integrate responsive design into your site to ensure your site adapts to whatever device your audience uses.

Local SEO

This SEO strategy helps your business be more visible in local search results on Google. Having a physical (geographical) location helps your business be more visible in local search results on Google. Google’s local search algorithm includes a proximity factor, which is a fancy way of showing that Google takes your site location into account when users search a query with local intent even when the searcher doesn’t include a city name, e.g. writing pizza delivery will bring you a list of locations near you in its local SERPs. Therefore, if your site doesn’t have a physical location, then your ranks will be affected.

In a nutshell, SEO trends are evolving extensively and reshaping the SEO industry. Neglecting them will badly impact your online store. Both entrepreneurs and SEO experts need to be well equipped with the latest SEO trends they highly determine the growth and success of your business.