New Updates in Google 2022
Devex Hub is a renowned software development company in India. With more than five years of industry experience, we offer a variety of IT solutions to different industry verticals. From web development, web design, project management, digital marketing solutions, and more, our expert team possesses all the necessary expertise at their fingertips. Additionally, we have been providing myriads of top-notch digital marketing courses and services for businesses and individuals.
As an expert content marketing company, Devex Hub also provides credible, reliable, informative, and accurate IT content, particularly the latest technologies.
As we know that Google constantly transforms its algorithm to become adaptive, responsive, and intelligent, in this blog, we are going to focus on the most influential and latest Google updates in 2021. Alongside the new Google updates, we will improve your knowledge with the best digital marketing strategies (especially SEO) to improve your ranking and comprehend any reasons behind newly launched Google updates.
In chronological order, below-mentioned are the new Google updates launched in 2021:
– Page Ranking Update
– Mobile Page Search Update
– Product Reviews Update
– MUM Update
– Link Spam Update
– Page Experience Update
– Page Title Update
Page Ranking Update
In February 2021, Google launched a page indexing update technology designed to rank individual passages within a page on search results based on the search query of the users. It is designed to fetch data by splitting the content in the ratio of 80:20 where 80% of data is from meta titles and descriptions, and 20% is from the relevant keywords. It will help extract a bit of information hidden on a whole page that is slightly relevant to the query. Here the SEO experts do not have to do anything except target long-tail keywords, provide detailed and high-quality content on the topic, and perfectly structure your content to simplify the indexing process.
Mobile Page Search Update
With the ever-increasing demand for mobile usage and production, many people across the globe are surfing the net using mobile phones. Consequently, in April 2015, Google decided to update its search algorithm to mobile-friendly websites. It gave the best user experience, and searches done on mobile increased tremendously.
Presently, almost 80% of internet surfing is done by mobile users. As a result, Google, in June 2021, launched mobile-first indexing and this move has a great impact on all the sites because non-mobile-friendly sites will have lower ranks and low mobile traffic than mobile-friendly sites. It is high time for non-mobile website owners to adjust and embrace this update. At Devex Hub, we offer expert digital marketing training to produce SEO experts who can conduct SEO audits to optimize your website. A custom, mobile-friendly website will surely draw high traffic, fetch high ranks and promote your business’s success.
Product Reviews Update
It was introduced in April 2021 with the main objective of encouraging product reviews by providing detailed research, insightful analysis, and original content. With our online marketing classes, our team of professionals can help you to understand how this promotes the generation of high-quality product review content through expressing expert product knowledge, sharing unique content, comparing the product reviews with the previous models or other products, and assisting customers in making good buying decisions.
MUM Update
In May 2021, Google launched Multitask Unified Model (MUM) to make search engines more powerful, as BERT did a few years ago. However, this AI-powered Google search engine is 1000× more powerful than BERT. As Pandu Nayak said in his blog, you have to type out many queries and perform many searches to get the answer you need. MUM focuses on leveraging its power best for queries that do not have a direct answer, by tackling complex questions using contextual information from several sources. This multilingual, multitasking and a multi-model update will revolutionize the search engine to an extent of making SEO outdated. Therefore, SEO experts should always stay up to date and adjust every time Google makes an update to the algorithm.
Link Spam Update
Google launched and implemented a link spam update on 26 July 2021 on web pages and image results. This effort is mainly focused on preventing poor-quality content from ranking high. Google pays attention to paid links, affiliate links, and sponsored guest postings to clarify natural and unnatural links. It helps to prevent and nullify manipulative (unnatural) link practices across multiple languages. At Devex Hub, we offer top-rated digital marketing classes, especially SEO, to upgrade their expertise in creating natural and legitimate links that will top rank and draw high traffic.
Page Experience Update
Once again, in June 2021, Google introduced a page experience update (also known as Core Web Vitals). This update aims at bringing a better experience to users by giving much attention to pages that provide quality page performance with a fast loading speed, stable page, and responsiveness. Therefore, it is highly recommended to grasp digital marketing training to gain expert knowledge and tips for user experience and mobile-friendliness of your website. Further, three new metrics known as Core Web Vitals were introduced by Google, and these include the largest content paint (LCP), first input delay ( FID), and cumulative layout shift (CLS). Besides being lightweight ranking signals, these Core Web Vitals can assist site owners to monitor and improve the loading speed, responsiveness, and stability of their websites.
Page Title Update
Write title tags that are more relevant to the search Wu. Google uses meta tags and public information. However, in August 2021, it introduced a new system that will work well for any query. This update uses the text found on the page to generate relevant title tags. The title tag of your page will be displayed after a thorough assessment of the text and how well it describes the contents on the page. It will not impact the SERP rankings but cause fluctuations in CTR. Fortunately, our professional team members can impart the latest strategies to create custom web page titles according to your products and services.
In a nutshell, Devex Hub has been progressively growing and expanding its IT solutions. For the past five years, we have achieved good records and reviews by offering exclusively top-rated IT solutions beyond the expectations of the customers. We cater to all clients across different industry verticals. Both business-related solutions and training courses for individuals who want to upgrade their skills are offered by our experienced persons. Getting familiar with all the mentioned Google’s new updates in 2021 will help you run your online business smoothly. You will not lag in terms of the latest technology, but rather be a step ahead.