How to Learn Email Marketing and Start Freelancing as a Student

Are you a student looking to build real-world skills and earn money while studying? Mastering email marketing can unlock a world of opportunities for you. It's one of the most in-demand skills in the digital world and doesn't need a fancy degree or technical background to get started.

In this blog, we'll walk you through what email marketing is, why it's great for students, how you can learn email marketing step by step, and how to begin your freelancing journey. By the end, you'll also find out how our hands-on course can support your learning and career goals.

Why Students Should Learn Email Marketing

1. It's a Skill That Pays

Companies of all sizes use email marketing to stay in touch with their customers. That means they need people who know how to write and manage emails that get opened and clicked. And yes, they pay well for it.

2. No Technical Background Needed

Unlike coding or graphic design, email marketing is more about communication and strategy. You don't have to be a tech expert to get started. If you can write clearly and learn some simple tools, you're good to go.

3. Freelance While You Study

Once you understand the basics, you can start offering email marketing services online. It's flexible, remote-friendly, and perfect for students with limited time.

4. Build Your Personal Brand

Knowing how to write professional emails and promote things online helps you market yourself too — great for internships, job placements, or even your own startup someday.

What You Need to Start  (No Experience Needed)

• Laptop or Mobile + Internet: Basic setup to access tools and courses.
• Free Email Tools: Platforms like Mailchimp, ConvertKit, and Moosend offer free versions.
• Free Writing Tools: Grammarly for writing support, Canva for visuals.
• Time & Willingness to Learn: That's the main ingredient.

No expensive software or background needed — just consistent practice and learning.

How to Learn Email Marketing Step-by-Step

Here’s a practical roadmap to follow:

Step 1: Understand the Basics

Learn what email marketing really means:

• Types of emails (newsletters, promotional emails, transactional emails)
• Why businesses use email marketing
• Common terms like open rate, click-through rate, conversion rate

Tip: Read beginner-friendly blogs on HubSpot, Mailchimp, or Moosend.

Step 2: Learn Email Copywriting

Email marketing is mostly about writing.

• Practice writing catchy subject lines
• Keep emails short, clear, and engaging
• Add a clear call-to-action (CTA) in every email

Exercise: Try rewriting emails from your inbox in your own words.

Step 3: Use Email Marketing Tools

Start with free tools like:

• Mailchimp: Great for beginners
• ConvertKit: Simple and creator-focused
• Moosend: Free and full of features

Explore features like:

• Creating a list
• Designing an email campaign
• Sending test emails
• Tracking performance

Step 4: Build Your Own Sample Campaigns

Practice is key. Choose a simple idea and create a small practice campaign around it.

• Example: Create a 3-email series promoting a college fest or workshop
• Use a tool like Mailchimp to design and send test emails to yourself or friends

Step 5: Understand Basic Email Automation

Learn how to set up:

• Welcome emails for new subscribers
• Drip campaigns (automated series of emails)
• Thank-you emails

These are real services clients pay for!

Step 6: Learn to Track and Improve

Tools like Mailchimp show analytics like:

• Open rate (how many people opened your email)
• Click rate (how many clicked a link)
• Bounce rate (how many emails didn't go through)

Use this data to improve your next campaign.

 

Best Free Tools to Start With

Here are some free, beginner-friendly tools:

Purpose	Tool	Why Use It
Email Campaigns	Mailchimp	Drag-and-drop builder, free up to 500 contacts
Automation	ConvertKit	Easy to set up automated sequences
Writing Help	Grammarly	Fix grammar, spelling, tone
Visual Design	Canva	Design banners, logos, email images
Tracking/Planning	Google Sheets	Organize campaign schedules and lists

 

How to Start Freelancing as a Student

Once you’re confident with the basics, it’s time to find your first clients.

1. Create a Profile on Freelance Platforms

Start with:

• Fiverr
• Upwork
• Freelancer.com

2. What Services to Offer

Even as a beginner, you can offer:

• Newsletter setup
• Welcome email writing
• Email sequence creation
• Email list cleanup
• Mailchimp setup

3. Create a Portfolio Without Clients

Don’t wait for paid projects. Build samples:

• Create dummy campaigns for a local business, college fest, or your own blog
• Show screenshots of your email designs, subject lines, and strategy

4. How to Get First Clients

• Offer free work to friends, teachers, or local shops in exchange for testimonials
• Join Facebook groups or LinkedIn communities related to small businesses and startups
• Pitch your service with a simple message: “I’m a student email marketer. Can I help you for free or at a low cost to build my experience?”

Learn Email Marketing with Us

If you’re serious about learning email marketing from scratch and building a freelance career, we’ve got something for you.

Our 3- and 6-month Email Marketing Course is designed for students who want practical learning, not boring theory.
You’ll work on real tools like Mailchimp, learn email writing, create your own campaigns, and build a freelancing portfolio.

By the end of the course, you’ll be confident enough to offer services or apply for digital marketing internships and jobs.

Conclusion

You don’t need to wait for a degree or job to start growing your skills. Email marketing is a smart, beginner-friendly, and future-proof skill that any student can learn.

Start small — read, write, and practice with free tools. And when you’re ready to take it seriously, join a course that guides you step by step.

If you're dreaming of freelancing or building a digital career, email marketing could be your gateway.

Start today — your future clients are already in someone’s inbox.